Qualitative Consumer and Marketing Research

Autori

• Russell W. Belk
• Robert Kozinets
• Eileen Fischer

Parametri

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

This book provides a comprehensive guide to qualitative marketing and consumer research, covering both foundational concepts and advanced techniques. Aimed at students and practitioners, it includes practical exercises and illustrations to enhance research skills and improve presentation of findings.

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Lingua: Inglese

Pubblicato: 2012

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