Essentials of Corporate Communication

Autori

• Charles J. Fombrun
• Cees B.M. Van Riel

Parametri

• Economia e affari
• Libri di testo
• Scienze politiche & Politica

Maggiori informazioni sul libro

"Essentials of Corporate Communication" is an engaging guide that explores identity, reputation, and corporate branding. Authored by experts, it offers a research-based toolbox for effective communication strategies. Featuring real-world examples from global companies like Virgin and IKEA, this book is essential for students and professionals in corporate communication.

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Lingua: Inglese

Pubblicato: 2006

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