Direct, Digital & Data-Driven Marketing

Autori

• Lisa Spiller

Parametri

• Diritto
• Economia e affari
• Letteratura giuridica
• Libri di testo

Maggiori informazioni sul libro

In this latest edition, Lisa Spiller explores contemporary marketing concepts and techniques, highlighting the evolution of digital formats alongside traditional direct marketing principles. With engaging online resources, this book offers marketing students a comprehensive understanding of effective communication strategies for businesses.

Per saperne di più

Lingua: Inglese

Pubblicato: 2020

(In brossura)