Principles of Retailing

Autori

• Christopher Moore
• Suzanne Fernie
• John Fernie

Parametri

• 368 pagine
• 13 ore di lettura

• Dizionari Linguistici e Libri di Testo
• Economia e affari
• Libri di testo
• Libri di testo per le scuole superiori
• Marketing e PR

Maggiori informazioni sul libro

The Principles of Retailing Second Edition offers an updated and engaging introduction to retail management for students. It addresses key industry changes, including online retail growth and new technologies. Enhanced with new chapters on offshore sourcing and CSR, it also features revisions on critical topics like e-tail logistics and retail branding.

Lingua: Inglese

Pubblicato: 2015

(In brossura)