Media Man

Ted Turner's Improbable Empire

Autori

• Ken Auletta

Parametri

• 206 pagine
• 8 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

The biography explores Ted Turner's groundbreaking impact on television, detailing his foresight in cable's potential and the creation of CNN. Auletta, a prominent media journalist, offers an insider's perspective on Turner’s bold strategies, including transforming a small UHF station into a national superstation and monetizing sports teams and film libraries. The narrative highlights Turner's complex personality and the highs and lows of his ambitious empire, making it a compelling read for those interested in media history and entrepreneurship.

Lingua: Inglese

Pubblicato: 2005

(In brossura)