Ethnography at Work

Autori

• Brian Moeran

Parametri

• 168 pagine
• 6 ore di lettura

• Etnografia
• Scienze sociali

Maggiori informazioni sul libro

Focusing on the author's immersive experience, the narrative explores the inner workings of a Japanese advertising agency through participant observation. It delves into the cultural dynamics, work practices, and social interactions within the agency, offering insights into the complexities of the advertising industry in Japan. The book emphasizes the importance of ethnography in understanding workplace culture and the unique challenges faced by employees in a fast-paced environment.

Lingua: Inglese

Pubblicato: 2007

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