A Practioner's Guide to Public Relations Research, Measurement and Evaluation

Autori

• Don W. Stacks

Parametri

• 242 pagine
• 9 ore di lettura

• Marketing e PR

Maggiori informazioni sul libro

Focusing on the intricacies of public relations, this book equips business readers with insights into research, measurement, and evaluation techniques. It emphasizes the importance of utilizing effective methods to gather evidence of public relations campaign outcomes, helping practitioners navigate the complexities of demonstrating success or failure in their efforts.

Lingua: Inglese

Pubblicato: 2010

(In brossura)