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Focusing on the significance of relationship marketing, this essay explores how cultivating close, long-term connections can provide a competitive edge in today's business landscape. It examines the strategies businesses can employ to foster these relationships, highlighting their role in revitalizing companies and ensuring sustained success. The work situates relationship marketing within the broader context of business economics, emphasizing its importance in both offline and online marketing efforts.
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Analyzing and comparing transactional and relationship marketing, Fotini Mastroianni
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- 2017
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