The Evolutionary Bases of Consumption

Autori

• Gad Saad

Parametri

Pagine

360pagine

Tempo di lettura

13ore

• Economia e affari
• Motivazione e auto-aiuto
• Psicologia
• Saggistica
• Scienza

Maggiori informazioni sul libro

Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and the allure of popular culture products. Gad Saad offers a unique perspective on consumption patterns, examining the underlying biological and psychological factors that shape our preferences and choices in the marketplace. This groundbreaking approach provides insights into why certain products resonate with individuals, making it a significant contribution to the fields of marketing and psychology.

Per saperne di più

Lingua: Inglese

Pubblicato: 2007

(In brossura)