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Focusing on the stages of consumer development, this book explores how children and teenagers evolve as consumers in an increasingly affluent society. It delves into the various influences that shape their consumer socialization, highlighting key factors that impact their purchasing behaviors and preferences. By analyzing the dynamics of young people's interactions with marketing and consumption, it provides insights into the evolving role of children in the marketplace.
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Children as Consumers, Adrian Furnham, Barrie Gunter
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- Pubblicato
- 1998
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