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The book features case studies authored by students from Mannheim and Offenburg Universities of Applied Sciences, focusing on international companies. Each study explores the company's development and market orientation, analyzing their market situation along with strengths and weaknesses. The conclusion summarizes key findings and provides working questions for further exploration, making it a valuable resource for those studying international management and trade.
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Business Cases, Patrick Siegfried
- Lingua
- Pubblicato
- 2014
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