The Tao of Alibaba

Inside the Chinese Digital Giant that Is Changing the World

Autori

• Brian Wong

Parametri

• 320 pagine
• 12 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica

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The book explores the unique ethos and management philosophy behind Alibaba's success, likening its influence to that of major tech giants like Amazon and Google. It reveals how Alibaba's interconnected services have transformed global markets and empowered small businesses. Drawing from two decades of experience, the author provides insights into aligning organizational capabilities with impactful tools, emphasizing the importance of purpose-driven entrepreneurship. The lessons aim to inspire entrepreneurs to create meaningful change within their communities while achieving business success.

Lingua: Inglese

Pubblicato: 2022

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