Trade Fairs as Temporary Clusters in Europe?

Autori

• Christoph Bruns

Parametri

• Economia e affari

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The paper explores the role of trade fairs in a globalized economy, emphasizing their significance beyond mere product promotion. It examines how these events function as temporary clusters, facilitating inter-organizational learning among professionals from similar industries. By analyzing trade fairs within the European context, the study investigates whether they serve as crucial nodes in connecting the global economy, highlighting their impact on economic geography and industry collaboration.

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Lingua: Inglese

Pubblicato: 2012

(In brossura)