Dealing with consumer uncertainty

Public Relations in the Food Sector

Autori

• Karin Bergmann

Parametri

Pagine

244pagine

Tempo di lettura

9ore

• Economia e affari
• Giardinaggio & Coltivazione

Maggiori informazioni sul libro

The research explores the growing uncertainty among consumers regarding processed food, linking it to the industrial food production methods that have shifted responsibility for food quality from individuals to producers. Over three years, the study reveals that this shift has created information gaps, leading to confusion and mistrust among consumers. The findings advocate for a public relations strategy that emphasizes transparency and expert communication to rebuild consumer trust and address ongoing uncertainties about food healthiness.

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Lingua: Inglese

Pubblicato: 2002

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