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Focusing on B2B marketing, this guide emphasizes the importance of creating a comprehensive buyer journey tailored to client needs. It offers strategies to enhance lead generation, improve conversion rates, and boost customer retention, ensuring that marketing efforts are effectively aligned with the expectations and behaviors of clients. The book serves as a practical resource for marketers aiming to optimize their approach and achieve better business outcomes.
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Transforming the B2B Buyer Journey, Antonia Wade
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- 2023
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