Quest for the Perfect Strawberry

A Case Study of the California Strawberry Commission and the Strawberry Industry: A Descriptive Model for Marketing Order Evaluation

Autori

• Herbert Baum

Parametri

• 232 pagine
• 9 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book offers unique insights into the strawberry industry's marketing strategies, drawing on the author's extensive experience as an insider. It presents previously unavailable information that is essential for anyone interested in understanding the dynamics of this sector.

Lingua: Inglese

Pubblicato: 2005

(In brossura)