Tuning Up

Improving performance and reducing stress in advertising and marketing

Autori

• David Meikle

Parametri

Pagine

276pagine

Tempo di lettura

10ore

• Pubblicità vintage

Maggiori informazioni sul libro

Emphasizing the importance of preparation, the book highlights how musicians ensure they are in tune before performing, paralleling this with the often hasty approach taken in marketing and advertising. It advocates for the necessity of 'Tuning Up' in professional relationships, suggesting that a solid foundation is crucial for success in these fields. By drawing this comparison, the author encourages a more deliberate and harmonious approach to collaboration in marketing.

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Lingua: Inglese

Pubblicato: 2023

(In brossura)