The Brand Glossary

Autori

• Interbrand

Parametri

• 141 pagine
• 5 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the complexities of brand language, this book serves as a comprehensive guide for understanding and effectively managing branding. Authored by Interbrand, a top consultancy in brand strategy and design, it aims to clarify misconceptions and provide insights into brand management. It goes beyond a simple glossary, offering valuable education and entertainment for anyone involved in creating or overseeing brands, making it an essential resource in the field.

Lingua: Inglese

Pubblicato: 2006

(In brossura)