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Focusing on the analysis of consumer behavior, this research explores the impact of celebrity endorsements within the Indian context. It identifies various factors influencing purchasing decisions and suggests that the findings can be generalized to consumers globally. The book serves as a valuable resource for those interested in the marketing and advertising implications of celebrity endorsements, making it a useful guide for researchers and professionals in the field.
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Celebrity Endorsement : In Indian Context, Amit Kumar
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- Pubblicato
- 2017
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