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Marketing Research: Tools and Techniques

Autori

Nigel Bradley

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Pagine: 552pagine
Tempo di lettura: 20ore

Economia e affari

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Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.

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Marketing Research: Tools and Techniques, Nigel Bradley

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Pubblicato: 2013
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Titolo: Marketing Research: Tools and Techniques
Lingua: Inglese
Autori: Nigel Bradley
Editore: Oxford University Press
Pubblicato: 2013
Formato: In brossura
Pagine: 552
ISBN13: 9780199655090
Tag: Economia e affari
Descrizione: Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.