The Valuation of Digital Intangibles

Technology, Marketing and Internet

Autori

• Roberto Moro Visconti

Parametri

• 560 pagine
• 20 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the valuation of digital intangibles, this innovative book explores a new class of immaterial assets crucial for startups and established firms aiming to enhance their business models through digital means. It combines academic rigor with practical insights, covering a range of digital assets from traditional brands and patents to modern applications like big data and artificial intelligence. By addressing key valuation issues and showcasing best practices for asset appraisals, it serves as a valuable resource for researchers, students, and industry practitioners.

Lingua: Inglese

Pubblicato: 2021

(In brossura)