Innovative B2B Marketing

New Models, Processes and Theory

Autori

• Simon Hall

Parametri

Pagine

376pagine

Tempo di lettura

14ore

• Economia e affari

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Focusing on practical strategies, this guide offers insights into contemporary B2B marketing, addressing critical topics such as social marketing, customer attrition, and partnership marketing. It aims to help readers navigate the complexities of the industry with clarity, providing actionable advice to enhance their marketing efforts and foster effective business relationships.

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Lingua: Inglese

Pubblicato: 2022

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