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Rethinking Business Anthropology

Cultural Strategies in Marketing and Management

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Pagine
232pagine
Tempo di lettura
9ore

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Emerging as essential tools in business research, qualitative methods are explored through the lens of business anthropology in this timely monograph. It offers valuable perspectives for the growth and development of the field, making it suitable for professionals and as a textbook.

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Rethinking Business Anthropology, Alf H. Walle

Lingua
Pubblicato
2024
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