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Exploring the uniqueness of Asian business within the context of a rising global economy, this book contrasts core Western business strategies with their Asian adaptations. It introduces modified business models developed by the author to clarify these concepts. By integrating theory with practical insights, the text features real-life case studies to illustrate differences between Asian and Western approaches to global business strategy, ultimately providing readers with a deeper understanding of how to formulate effective Asian business strategies.
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GLOBAL BUSINESS STRATEGY, Hwy-Chang Moon
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- 2010
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