Designing for How People Think

Using Brain Science to Build Better Products

Autori

• John Whalen

Parametri

• Arte / Cultura
• Commercio e vendita
• Economia e affari
• Psicologia
• Saggistica

Maggiori informazioni sul libro

Focusing on the cognitive processes behind user experience, this practical guide reveals how customer perceptions are formed in the mind rather than just on screens. It offers valuable insights for corporate leaders, marketers, product owners, and designers on conducting "contextual interviews" to gather critical information. Author John Whalen provides strategies for applying these insights to create exceptional, multisensory experiences that resonate with customers, enhancing product and service design.

Lingua: Inglese

Pubblicato: 2019

(In brossura)