The Ultimate Secrets of Advertising

Autori

• John Philip Jones

Parametri

Pagine

256pagine

Tempo di lettura

9ore

• Pubblicità vintage

Maggiori informazioni sul libro

The book explores the effectiveness of advertising, delving into psychological and economic theories to assess its impact on consumer behavior. It examines various advertising strategies, their success rates, and the nuances of brand perception. Through case studies and empirical research, the author provides insights into how advertisements shape public opinion and influence purchasing decisions, ultimately questioning the true power of marketing in today's digital landscape.

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Lingua: Inglese

Pubblicato: 2002

(In brossura)