The Committed Enterprise

Making Vision, Values, and Branding Work

Autori

• J. Hugh Davidson

Parametri

• 366 pagine
• 13 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Focusing on the practical implementation of vision and values, this updated edition provides insights into achieving success by addressing stakeholder needs. It outlines the Seven Best Practices derived from research with leaders from 125 top enterprises globally. The book's unique format caters to both quick and in-depth reading, featuring numerous examples from diverse organizations like PepsiCo, Mayo Clinic, and the New York Police Department. It serves as essential reading for managers and students interested in strategic organizational strategy.

Lingua: Inglese

Pubblicato: 2005

(In brossura)