Il libro è attualmente esaurito
Maggiori informazioni sul libro
Focusing on the integration of international management challenges, this book is designed for post-introductory undergraduate and MBA students. It emphasizes a strategic approach while addressing key areas like SMEs' global competition, ethics, and the role of technology in enhancing operations. The text is enriched with international examples and real-world case studies, providing insights into the complexities faced by organizations from SMEs to MNCs. Its unique European perspective and modern pedagogical techniques position it as a leading resource in international business education.
Acquisto del libro
International Business and Management, Phil Kelly
- Lingua
- Pubblicato
- 2009
- product-detail.submit-box.info.binding
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Ancora nessuna valutazione.