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Rising rates of survey nonresponse have raised concerns about the reliability of surveys as a data-gathering tool across various fields, including social science and consumer research. Despite their prevalence in media and online platforms, many surveys lack representative samples, leading to questionable data that may misinform public perception. This book explores the implications of these trends, emphasizing the need for critical evaluation of survey-based information in media and its impact on understanding societal issues.
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The Nonresponse Challenge to Surveys and Statistics, Douglas S. Massey, Roger Tourangeau
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- 2012
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