Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

Autori

• David Ulrich
• Norm Smallwood

Parametri

Pagine

288pagine

Tempo di lettura

11ore

• Commercio e vendita
• Economia e affari
• Narrativa
• Prosa storica
• Saggistica

Maggiori informazioni sul libro

The concept of a leadership brand is explored as a vital differentiator that enhances a company's market value and competitive advantage. The authors, Dave Ulrich and Norm Smallwood, outline a six-step process to develop a leadership brand, providing tools to create a unified identity among leaders and articulate a distinctive brand statement. The book emphasizes assessing, measuring, and communicating this brand effectively to stakeholders, ultimately helping organizations clarify their leaders' unique contributions and outperform competitors.

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Lingua: Inglese

Pubblicato: 2007

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