Paul Ricard: The Story of Provence's Drinks King

Autori

• Robert Murphy

Parametri

Pagine

224pagine

Tempo di lettura

8ore

• Biografie e pensieri

Maggiori informazioni sul libro

The biography highlights Paul Ricard's remarkable journey in building a premium spirits brand, notably through his company Pernod Ricard, which popularized pastis, an anise aperitif from Marseille. It details his resilience in overcoming challenges during the tumultuous 1930s and his ability to transform the allure of Provence into a global sensation. This story encapsulates a significant business success narrative of the 20th century, showcasing Ricard's entrepreneurial spirit and innovative marketing strategies.

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Lingua: Inglese

Pubblicato: 2018

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