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Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business

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Thomas Heinrich

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Pagine: 280pagine
Tempo di lettura: 10ore

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The book delves into the transformation of Kimberly-Clark from a Wisconsin paper company into a leader in personal hygiene products. It highlights the company's technological advancements and product diversification while examining significant shifts in consumer behavior and marketing strategies throughout the twentieth century. Through this lens, it offers insights into the evolution of everyday products and their impact on society.

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Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business, Thomas Heinrich

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Pubblicato: 2017
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Titolo: Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business
Lingua: Inglese
Autori: Thomas Heinrich
Editore: Ohio State University Press
Pubblicato: 2017
Formato: In brossura
Pagine: 280
ISBN13: 9780814254189
Tag: Saggistica
Valutazione: 3 su 5
Descrizione: The book delves into the transformation of Kimberly-Clark from a Wisconsin paper company into a leader in personal hygiene products. It highlights the company's technological advancements and product diversification while examining significant shifts in consumer behavior and marketing strategies throughout the twentieth century. Through this lens, it offers insights into the evolution of everyday products and their impact on society.