Competitive Intelligence

How to Gather Analyze and Use Information to Move Your Business to the Top

Autori

• Larry Kahaner

Parametri

Pagine

304pagine

Tempo di lettura

11ore

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Competitive intelligence emerges as a crucial strategy for businesses seeking success in a competitive landscape. Larry Kahaner provides insights applicable to organizations of all sizes and managers at every level, emphasizing practical techniques. Through a variety of case studies, he illustrates how American companies can effectively harness competitive intelligence to enhance decision-making and drive growth. This comprehensive guide serves as a valuable resource for understanding and implementing these essential practices in the business environment.

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Lingua: Inglese

Pubblicato: 1998

(In brossura)