Brand Leadership

Building Assets in an Information Economy

Autori

• David A. Aaker
• Erich Joachimsthaler

Parametri

• 368 pagine
• 13 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Brand equity has become a crucial focus for managers, evolving significantly since its initial exploration by David Aaker in the late 1980s. Recognized as a leading authority in this field, Aaker guides managers through the emerging landscape of brand leadership, emphasizing strategies that go beyond traditional management fads. His insights aim to equip professionals with the tools necessary to navigate and excel in the ongoing brand revolution.

Lingua: Inglese

Pubblicato: 2009

(In brossura)