Marketing in the Dark

How Multinational Brands Communicate in the "Media Dark Regions" of Developing Countries

Autori

• Jonathan Hill

Parametri

Pagine

170pagine

Tempo di lettura

6ore

• Economia e affari

Maggiori informazioni sul libro

The book explores the dramatic evolution of communication techniques over the past twenty years, highlighting how both individuals and organizations have adapted to new methods and technologies. It examines the implications of these changes on interactions and relationships, emphasizing the need for understanding contemporary communication dynamics to navigate the modern landscape effectively.

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Lingua: Inglese

Pubblicato: 2018

(In brossura)