Essentials of Strategic Management: The Quest for Competitive Advantage

Autori

• John Gamble

Parametri

Pagine

496pagine

Tempo di lettura

18ore

• Commercio e vendita
• Economia e affari
• Gestione
• Libri di testo

Maggiori informazioni sul libro

Focusing on strategic management principles and analytic approaches, this fifth edition offers concise discussions and relevant examples that engage students. It features a robust coverage of concepts alongside a compelling collection of case studies. The text aligns with leading academic thought and current management practices, providing a balanced perspective that combines theoretical insights with practical applications in the field of strategic management.

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Lingua: Inglese

Pubblicato: 2016

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