Essentials of Strategic Management with Connect Plus

Autori

• John Gamble
• Arthur
• Jr. Thompson
• Margaret Peteraf

Parametri

• Commercio e vendita
• Economia e affari
• Gestione
• Libri di testo

Maggiori informazioni sul libro

"Essentials of Strategic Management" responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Lingua: Inglese

Pubblicato: 2012

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