Cross-Channel Cooperation

The Bundling of Online and Offline Business Models

Autori

• Matthias Häsel
• Tobias Kollmann

Parametri

• 152 pagine
• 6 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book explores the necessity for businesses to integrate online and offline activities in response to evolving customer behaviors and technological advancements. It emphasizes that customers now utilize both channels complementarily, prompting enterprises to balance their strategies across physical and virtual realms. The text argues that adopting integrated business concepts is essential for gaining sustainable competitive advantages, highlighting the potential for alliances between traditional companies and Internet-based ventures as a strategic response to these challenges.

Lingua: Inglese

Pubblicato: 2006

(In brossura)