Achieving enterprise

Autori

• Robert B. Mellor

Parametri

• Pedagogia

Maggiori informazioni sul libro

Entrepreneurship emerged as a distinct discipline in the US in 1987 and in the UK in 2000. Currently, over 1,500 US colleges and universities offer entrepreneurship training, with the UK experiencing even more rapid growth, featuring over 300 courses across 160 universities. Interest in entrepreneurship education has expanded beyond business disciplines, attracting students from engineering, life sciences, and liberal arts. This surge has created a significant demand for qualified entrepreneurship educators, yet few possess advanced academic credentials in the field. Many current educators are either practitioners or have transitioned from other disciplines. Despite the publication of 682 books on entrepreneurship and innovation since 2000, none focus on educational strategies and practices. This book serves as a comprehensive handbook for teaching methods in entrepreneurship, grounded in academic literature and practical experience. It defines the interplay between entrepreneurship, enterprise, and innovation, exploring innovation as a tool for entrepreneurs and its various types. The book also presents teaching tools and course structures for higher education, examines technology exchange for startups, and discusses strategies for fostering innovation in established companies. Ultimately, it emphasizes that effective teaching of innovation thrives on discontinuities, urging educators to adopt an entrepreneurial mindset in se

Lingua: Inglese

Pubblicato: 2005

(In brossura)