Retail Product Management

Buying and Merchandising

Autori

• Rosemary Varley

Parametri

• 300 pagine
• 11 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book addresses the evolving landscape of retail, emphasizing the impact of the internet, informed consumers, and technological advancements on trading conditions. It serves as a comprehensive guide for students, equipping them with essential skills to navigate the complexities of retail product management. The third edition builds on established concepts, ensuring readers are well-prepared for the competitive environment of modern retail.

Lingua: Inglese

Pubblicato: 2014

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