Emotional Banking

Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands

Autori

• Duena Blomstrom

Parametri

• 172 pagine
• 7 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book explores the challenges faced by traditional banks in the age of FinTech, highlighting the need for a cultural shift towards Emotional Banking. By placing consumers at the core of banking product development and service delivery, banks can foster deeper connections and create a beloved brand. It emphasizes the importance of overcoming outdated business models and internal resistance to change in order to compete effectively in a rapidly evolving financial landscape.

Lingua: Inglese

Pubblicato: 2019

(In brossura)