E-services

Autori

• Heiner Evanschitzky

Parametri

• Economia e affari

Maggiori informazioni sul libro

The series aims to bridge the gap between scientific rigor and practical relevance, facilitating the transfer of cutting-edge theoretical and applied knowledge between scholars and practitioners. It delves into classic and contemporary theories in global competitive networks, inter-organizational relationships, customer relationship management, and competitive advantages in marketing. Key themes include the management of networks and value chains, firm-customer interactions, inter-organizational networks, consumer behavior, brand management, and marketing channels, with additional topics at the discretion of the editors. With an international focus, contributions will be accepted in both German and English. Authors are invited to publish original work, edited volumes, or monographs. To maintain high academic standards and readability, authors must submit a brief proposal outlining the major themes, evidence of originality, and intended contributions to marketing science. Proposals undergo a review process by the series editors and, if needed, external reviewers. Based on evaluations, proposals may be accepted, conditionally accepted, or rejected by the editorial board.

Lingua: Inglese

Pubblicato: 2007

(In brossura)