Social Media Marketing

Game Theory and the Emergence of Collaboration

Autori

• Eric Anderson

Parametri

Pagine

200pagine

Tempo di lettura

7ore

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Exploring the intersection of social media and traditional mass media, this book delves into the implications for mass marketing. Utilizing game theory concepts, it analyzes various aspects of the new media landscape, highlighting the challenges and transformations in communication and marketing strategies. Through this lens, the work provides insights into how social media reshapes audience engagement and market dynamics.

Per saperne di più

Lingua: Inglese

Pubblicato: 2014

(In brossura)