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Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

Autori

Matthias Schütze

Parametri

Pagine: 152pagine
Tempo di lettura: 6ore

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Focusing on the strategic intentions of store-based retail and wholesale companies, this research delves into their efforts to establish online channels. It explores the criteria influencing foreign market selection and the factors that accelerate the internationalization of online retailers. By offering new insights, the study enhances both academic research and practical management strategies, making it a valuable resource for scholars and practitioners interested in the complexities of online retailing.

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Online Growth Options for Retailers, Matthias Schütze

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Pubblicato: 2018
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Titolo: Online Growth Options for Retailers
Sottotitolo: Three Essays on Domestic and International Growth Strategies with Online Retailing
Lingua: Inglese
Autori: Matthias Schütze
Editore: Springer Fachmedien Wiesbaden
Pubblicato: 2018
Formato: In brossura
Pagine: 152
ISBN13: 9783658215194
Tag: Libri di testo, Libri di testo universitari
Descrizione: Focusing on the strategic intentions of store-based retail and wholesale companies, this research delves into their efforts to establish online channels. It explores the criteria influencing foreign market selection and the factors that accelerate the internationalization of online retailers. By offering new insights, the study enhances both academic research and practical management strategies, making it a valuable resource for scholars and practitioners interested in the complexities of online retailing.