Efficient consumer response adoption

Autori

• Daniel Corsten

Parametri

• Libri di testo
• Libri di testo universitari

Maggiori informazioni sul libro

Efficient Consumer Response (ECR) is currently the largest collaborative movement in the world. The author empirically demonstrates that the extent to which suppliers of a major retailer adopt ECR has a beneficial impact on their outcomes but that it also generates greater perceptions of negative inequity on the part of the supplier. This book is a must-read for academics and students who want to understand the nature of collaborative ECR relationships. It is very useful for practitioners who are interested in a scientific analysis of the benefits of ECR adoption.

Lingua: Inglese

Pubblicato: 2004

(In brossura)