Film & video marketing

Autori

• Michael Wiese

Parametri

• Arte / Cultura
• Economia e affari
• Film

Maggiori informazioni sul libro

This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.

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Lingua: Inglese

Pubblicato: 1989

(In brossura)