Critical Thinking in Consumer Behavior

Autori

• Judy Graham

Parametri

• Motivazione e auto-aiuto
• Psicologia

Maggiori informazioni sul libro

This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world. The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive Consumer Research; Cultural and Subcultural Influences Critical Thinking in Consumer Behavior: Cases and Experiential Exercises can be used as a standalone text or as a supplement to a consumer behavior textbook.

Per saperne di più

• Ritirato dalla biblioteca

Lingua: Inglese

Pubblicato: 2010

(Pinzatura a sella)