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Don't Take Our Word for It!

Autori

Godfrey Harris

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Comprehensive exploration of word of mouth advertising as a separate and equal marketing tool to traditional media advertising, public relations, and product presentation. Includes an analysis of word of mouth concepts that work and those that don't, a detailed description of word of mouth programs that any business or organization can implement immediately, and an explanation of particular techniques that can be employed in the development of new word of mouth programs.

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Don't Take Our Word for It!, Godfrey Harris

Danno meccanico
Macchie

Lingua
Pubblicato: 1998
product-detail.submit-box.info.binding: (In brossura),
Condizioni del libro: Danneggiato
Prezzo: 3,65 €

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Titolo: Don't Take Our Word for It!
Lingua: Inglese
Autori: Godfrey Harris
Editore: Bookworld Services
Pubblicato: 1998
Formato: In brossura
ISBN10: 0935047247
ISBN13: 9780935047240
Tag: Saggistica, Economia e affari, Manuali e guide, Economia, Marketing e PR, Comunicazione, Pubblicità e promozione, Clienti
Prima pubblicazione: 1998
Titolo originale: Don't take our word for it!
Descrizione: Comprehensive exploration of word of mouth advertising as a separate and equal marketing tool to traditional media advertising, public relations, and product presentation. Includes an analysis of word of mouth concepts that work and those that don't, a detailed description of word of mouth programs that any business or organization can implement immediately, and an explanation of particular techniques that can be employed in the development of new word of mouth programs.