IMC, The Next Generation

Autori

• Heidi Schultz
• Don Schultz

Parametri

• 320 pagine
• 12 ore di lettura

• Saggistica

Maggiori informazioni sul libro

This guide offers a contemporary approach to the Integrated Marketing Communications (IMC) model that emphasizes narrowing in upon what specific customers and prospects and potential prospects, stakeholders, shareholders, and employees see and hear about an entire organization.

Lingua: Inglese

Pubblicato: 2003

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