Value proposition design : how to create products and services customers want : get started with...

Autori

• Yves Pigneur
• Greg Bernarda
• Alan Smith
• Trish Papadakos
• Alex Osterwalder

Parametri

Pagine

290pagine

Tempo di lettura

11ore

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

Per saperne di più

Lingua: Inglese

Pubblicato: 2014

(In brossura)